Half of all financial advice to be led by artificial intelligence

Speaking at Multiply AI's Best Practices for Gen AI in Financial Advice event yesterday (4 July), Barraclough said face to face advice will be a "shrinking portion" of the industry. "Generative AI is going to empower the adviser," he said. "As a society we are changing, and we are moving away from talking to humans." Barraclough also said he expects the industry to build trust in AI systems. "If I can get the same advice from AI, then it becomes a question of value. We might be naive to think the human adviser will save the advice profession," he said. Despite the call to embrac...