Increase in advisers not segmenting their client base

Of the 200 advisers surveyed, 74% said they were segmenting their client base whilst over a quarter (26%) are not – an increase of 10% from last year (16%).   The research also found that advisers think the main benefits of client segmentation are delivering better outcomes (60%), improving value for money (57%) and offering lower cost services to some client groups (39%). With the industry's focus on ongoing fees and service, client segmentation can help advisers deliver on their Consumer Duty obligations, M&G Wealth highlighted. "Segmentation helps advisers and firms support thei...