Increase in advisers not segmenting their client base

Over a quarter of advisers are not segmenting their client base

Isabel Baxter
clock • 2 min read

One in four financial advisers are not segmenting their client base, M&G Wealth has found.

Of the 200 advisers surveyed, 74% said they were segmenting their client base whilst over a quarter (26%) are not – an increase of 10% from last year (16%).   The research also found that advisers think the main benefits of client segmentation are delivering better outcomes (60%), improving value for money (57%) and offering lower cost services to some client groups (39%). With the industry's focus on ongoing fees and service, client segmentation can help advisers deliver on their Consumer Duty obligations, M&G Wealth highlighted. "Segmentation helps advisers and firms support thei...

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