Advisers warned not to view Consumer Duty as an 'external imposition'

‘Understanding clients should be natural to any client-focused adviser’

Sahar Nazir
clock • 2 min read

Advisers must not view Consumer Duty as an "external imposition" but rather as a client-focused approach that should “come naturally” to the industry, according to Dynamic Planner.

Speaking yesterday (4 June) at Intelliflo's Innovate 2024 conference, proposition director Chris Jones highlighted the impact of Consumer Duty on the advice sector and the natural alignment between a client-focused approach and regulatory requirements. He told delegates that Consumer Duty should not be viewed as an external imposition but as a natural extension of a genuine client-focused practice. "Understanding clients and avoiding harm should be natural to any adviser who is client-focused," he said. Furthermore, Jones stressed that a client-focused approach is inherently more v...

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