Aviva has recorded £2.7bn in net flows into its wealth division in the first quarter of 2024, marking a 15% increase compared to the same period last year.
The insurer's Q1 trading update, published today (22 May), shows flows were driven by a 24% growth for platform business. Group chief executive Amanda Blanc said: "Aviva is in great health. We are financially strong, we are trading well, and our investments in new products and customer service are paying off." Aviva said in its results that wealth is "central" to its strategy and presents an opportunity for the company to continue to generate "sustainable, capital-light growth". Aviva Adviser remains one of the top six platforms by assets under management and was named the preferre...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
