Aviva wealth net flows hit £2.7bn due to platform growth

Chief executive Amanda Blanc optimistic about 2024 targets

Sahar Nazir
clock • 1 min read

Aviva has recorded £2.7bn in net flows into its wealth division in the first quarter of 2024, marking a 15% increase compared to the same period last year.

The insurer's Q1 trading update, published today (22 May), shows flows were driven by a 24% growth for platform business. Group chief executive Amanda Blanc said: "Aviva is in great health. We are financially strong, we are trading well, and our investments in new products and customer service are paying off." Aviva said in its results that wealth is "central" to its strategy and presents an opportunity for the company to continue to generate "sustainable, capital-light growth". Aviva Adviser remains one of the top six platforms by assets under management and was named the preferre...

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