Firms can give their advisers 'superpowers' with generative AI

Generative AI to be ‘transformative' in adviser productivity

Sahar Nazir
clock • 2 min read

Firms can gear up their advisers with superpowers by utilising generative artificial intelligence (AI), Multiply AI has said.

Speaking today (21 May) on a panel at Altus Consulting's Advice Guidance Boundary Review: Solving the Investments Crisis conference, Multiply AI co-founder and chief executive (CEO) Vivek Madlani described generative AI as a "big gift". "It's incredible technology and a future we are all working towards. What it enables firms to do for customers is mind-blowing. It's not just the customer facing side, it's also advisers. It gives advisers in the firm superpowers because they don't need to handle as much administration anymore," he told delegates. He went on to say that generative AI w...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisers must 'step up their game' in improving client wellbeing

Advisers must 'step up their game' in improving client wellbeing

More clients turning to providers for wellbeing support

Sahar Nazir
clock 24 June 2025 • 1 min read
Almost half of UK investors turning to social media for financial advice

Almost half of UK investors turning to social media for financial advice

Many sources 'unregulated and unverified’

Sorin Dojan
clock 24 June 2025 • 2 min read
PA Asks: Would you back Farage's £250,000 'Britannia Card'?

PA Asks: Would you back Farage's £250,000 'Britannia Card'?

Reform UK leader unveiled one-off payment idea over the weekend

Professional Adviser
clock 24 June 2025 • 1 min read