Firms can give their advisers 'superpowers' with generative AI

Generative AI to be ‘transformative' in adviser productivity

Sahar Nazir
clock • 2 min read

Firms can gear up their advisers with superpowers by utilising generative artificial intelligence (AI), Multiply AI has said.

Speaking today (21 May) on a panel at Altus Consulting's Advice Guidance Boundary Review: Solving the Investments Crisis conference, Multiply AI co-founder and chief executive (CEO) Vivek Madlani described generative AI as a "big gift". "It's incredible technology and a future we are all working towards. What it enables firms to do for customers is mind-blowing. It's not just the customer facing side, it's also advisers. It gives advisers in the firm superpowers because they don't need to handle as much administration anymore," he told delegates. He went on to say that generative AI w...

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