Firms can give their advisers 'superpowers' with generative AI

Generative AI to be ‘transformative' in adviser productivity

Sahar Nazir
clock • 2 min read

Firms can gear up their advisers with superpowers by utilising generative artificial intelligence (AI), Multiply AI has said.

Speaking today (21 May) on a panel at Altus Consulting's Advice Guidance Boundary Review: Solving the Investments Crisis conference, Multiply AI co-founder and chief executive (CEO) Vivek Madlani described generative AI as a "big gift". "It's incredible technology and a future we are all working towards. What it enables firms to do for customers is mind-blowing. It's not just the customer facing side, it's also advisers. It gives advisers in the firm superpowers because they don't need to handle as much administration anymore," he told delegates. He went on to say that generative AI w...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

Sahar Nazir
Author spotlight

Sahar Nazir

News Editor at Professional Adviser

More on Your profession

Perspective inks JV with accountancy and professional services group

Perspective inks JV with accountancy and professional services group

To form DJH Perspective Wealth Management

Isabel Baxter
clock 06 January 2026 • 2 min read
Fairstone deputy chair Lee Hartley exits consolidator

Fairstone deputy chair Lee Hartley exits consolidator

CEO Steven Cooper sets out 2026 expansion plans

Sahar Nazir
clock 06 January 2026 • 2 min read
M&A outlook: FCA's consolidation review beginning to 'play out in real time'

M&A outlook: FCA's consolidation review beginning to 'play out in real time'

‘2025 has really been the year the FCA stepped up’

Isabel Baxter
clock 05 January 2026 • 5 min read