Advisers turn attention to wealthier clients despite advice gap

‘Advisers focus on maximising returns at the expense of the advice gap’

Isabel Baxter
clock • 1 min read

The demand for wealthier clients has increased by almost half and advisers maximising returns at the expense of bridging the advice gap, Unbiased has found.

In its data comparing the first quarter of the past two years (Jan - March 2023 vs 2024), the firm has seen a 48% increase in demand for clients with assets of £500,000 or more. Meanwhile, demand for clients with lower asset values increased by only 3%. This growing disparity suggests financial advisers are focusing on maximising their returns at the expense of bridging the advice gap, Unbiased stated. Founder and chief executive Karen Barrett said: "Our data uncovers a troubling trend: financial advisers are prioritising business growth as they take on higher value clients. This c...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

News editor's view: 40s are the new 50s - a move in the right direction? 

News editor's view: 40s are the new 50s - a move in the right direction? 

The news editor's Friday Night Takeaway from 1 May

Isabel Baxter
clock 01 May 2026 • 3 min read
Feel Good Friday: FOS chooses Dementia UK as charity partner

Feel Good Friday: FOS chooses Dementia UK as charity partner

Will support Dementia UK over the next two years

Professional Adviser
clock 01 May 2026 • 1 min read
Why 50:50 parenting doesn't necessarily mean no child maintenance

Why 50:50 parenting doesn't necessarily mean no child maintenance

'In many cases, one parent will meet a greater share of the children’s financial needs'

Clizia Motterle
clock 01 May 2026 • 4 min read