Advisers turn attention to wealthier clients despite advice gap

‘Advisers focus on maximising returns at the expense of the advice gap’

Isabel Baxter
clock • 1 min read

The demand for wealthier clients has increased by almost half and advisers maximising returns at the expense of bridging the advice gap, Unbiased has found.

In its data comparing the first quarter of the past two years (Jan - March 2023 vs 2024), the firm has seen a 48% increase in demand for clients with assets of £500,000 or more. Meanwhile, demand for clients with lower asset values increased by only 3%. This growing disparity suggests financial advisers are focusing on maximising their returns at the expense of bridging the advice gap, Unbiased stated. Founder and chief executive Karen Barrett said: "Our data uncovers a troubling trend: financial advisers are prioritising business growth as they take on higher value clients. This c...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Supporting high-net-worth families through conflict

Supporting high-net-worth families through conflict

'Advisers need to understand the emotional weight that accompanies the numbers'

Richard Montague
clock 26 May 2026 • 5 min read
Advisers say sustainable investing is set for a comeback – research

Advisers say sustainable investing is set for a comeback – research

Some 36% say sustainable investing is currently in favour

Sophia Panayi
clock 26 May 2026 • 3 min read
News editor's view: Let's give it up for the small advice firms

News editor's view: Let's give it up for the small advice firms

The news editor's Friday Night Takeaway from 22 May

Isabel Baxter
clock 22 May 2026 • 4 min read