Clients turn away from finfluencers to regulated advice

Its research found that clients are moving back towards more traditional channels such as financial advisers and investment publications.  Since the end of 2021, the demand for social media influencers who specialise in finance has dropped by 13% (from 50% to 37%) amongst Generation Z and by 10% amongst Millennials (from 52% to 42%).  A similar trend is visible with celebrities who discuss their investments; their influence has decreased by 19% (from 51% to 32%) amongst Millennials, and by 10% (from 45% to 35%) amongst Gen Z in the same period. Instead, the vast majority (81%) of c...