PA360: Advice industry should not 'shoehorn' younger generation

‘Next gen advice should be a profitable income stream for your business’

Isabel Baxter
clock • 2 min read

The financial advice industry should not ‘shoehorn’ the next generation of clients into a service which does not suit them, delegates heard.

Speaking at PA360 yesterday (25 April) The Yardstick Agency founder and director Phil Bray spoke to advisers on how to engage with a younger audience. Bringing in the next generation "should be a profitable income stream for your business," he highlighted. It could also create business longevity and business valuations, according to Bray. "Assets under management can be passed down if you deal with your client's children and grandchildren." Bray then highlighted the barriers the advice industry needs to overcome when it comes to the next generation of clients. These include d...

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