PA360: Potential pitfalls for advisers amid push for AI integration

Advisers must be not be ‘deceived into believing AI can solve all problems’

Sahar Nazir
clock • 1 min read

Advisers have been cautioned against overlooking challenges and potential pitfalls when integrating artificial intelligence (AI) into their business.

Speaking at PA360 today (25 April), Defaqto chief executive (CEO) John Milliken said AI is undergoing a series of developments and highlighted the allure of AI as a solution to numerous challenges and the opportunities it presents for businesses to harness its power. However, he cautioned against falling into the trap of overestimating AI's capabilities, particularly with generative AI, warning that the technology "might deceive us into believing it can solve all problems". "We might be fooled into thinking AI can do everything," Milliken said. Model Office founder and CEO Chris Da...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Financial planning career appeals to only 21% of young people

Financial planning career appeals to only 21% of young people

‘Perception gap’ a major barrier to new talent

Isabel Baxter
clock 13 January 2026 • 2 min read
FOS aims to resolve 245,000 cases in 2026/27

FOS aims to resolve 245,000 cases in 2026/27

Continuing to work with FCA on redress improvements

Isabel Baxter
clock 13 January 2026 • 2 min read
Titan Wealth moves to buy Chester-based advice firm Innes Reid

Titan Wealth moves to buy Chester-based advice firm Innes Reid

Deal would add £590m of assets under advice

Sahar Nazir
clock 13 January 2026 • 2 min read