PA360: Potential pitfalls for advisers amid push for AI integration

Advisers must be not be ‘deceived into believing AI can solve all problems’

Sahar Nazir
clock • 1 min read

Advisers have been cautioned against overlooking challenges and potential pitfalls when integrating artificial intelligence (AI) into their business.

Speaking at PA360 today (25 April), Defaqto chief executive (CEO) John Milliken said AI is undergoing a series of developments and highlighted the allure of AI as a solution to numerous challenges and the opportunities it presents for businesses to harness its power. However, he cautioned against falling into the trap of overestimating AI's capabilities, particularly with generative AI, warning that the technology "might deceive us into believing it can solve all problems". "We might be fooled into thinking AI can do everything," Milliken said. Model Office founder and CEO Chris Da...

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