AJ Bell platform hits £80.3bn AUA as advised customers increase

The firm recorded total advised customers of 165,000

Cristian Angeloni
clock • 2 min read

AJ Bell has reached record assets under administration (AUA) for its platform as inflows increased by a third in the first quarter of 2024.

In its quarterly results today (18 April), AJ Bell platform's AUA hit £80.3bn in the three months to 31 March 2024, up 17% over the last year and 5% since the end of 2023. The firm recorded total advised customers of 165,000, an increase of 8% in the last year and 2% in the quarter. AJ Bell said the record AUA was bolstered by a 33% increase in net inflows to £1.6bn, up from £1.2bn a year prior. It was also driven by positive market movements over the quarter, which added 3% alone to the AUA growth. AJ Bell Investments also posted a significant increase in AUM to £5.8bn – up 49% fr...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

One in five adults have made panic-driven financial decisions

One in five adults have made panic-driven financial decisions

Link between financial education and levels of anxiety

Jaskeet Briah
clock 25 February 2026 • 1 min read
Who really owns the digital client relationship? From ownership to orchestration

Who really owns the digital client relationship? From ownership to orchestration

The battle for the digital layer

Tessa Lee
clock 23 February 2026 • 5 min read
Why more financial advisers should post on TikTok

Why more financial advisers should post on TikTok

‘In 2026, financial advisers should take another look at TikTok’

Joe Jordan
clock 23 February 2026 • 4 min read