AJ Bell platform hits £80.3bn AUA as advised customers increase

The firm recorded total advised customers of 165,000

Cristian Angeloni
clock • 2 min read

AJ Bell has reached record assets under administration (AUA) for its platform as inflows increased by a third in the first quarter of 2024.

In its quarterly results today (18 April), AJ Bell platform's AUA hit £80.3bn in the three months to 31 March 2024, up 17% over the last year and 5% since the end of 2023. The firm recorded total advised customers of 165,000, an increase of 8% in the last year and 2% in the quarter. AJ Bell said the record AUA was bolstered by a 33% increase in net inflows to £1.6bn, up from £1.2bn a year prior. It was also driven by positive market movements over the quarter, which added 3% alone to the AUA growth. AJ Bell Investments also posted a significant increase in AUM to £5.8bn – up 49% fr...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Wealth managers turn to private markets to offset geopolitical risks

Wealth managers turn to private markets to offset geopolitical risks

60% allocation in 2025

Patrick Brusnahan
clock 23 January 2026 • 1 min read
Copia launches smoothed managed portfolio range with Wesleyan

Copia launches smoothed managed portfolio range with Wesleyan

Copia Select Smoothed portfolios

Sahar Nazir
clock 22 January 2026 • 2 min read
Advertising watchdog upholds complaints against whiskey investment business

Advertising watchdog upholds complaints against whiskey investment business

Advertising watchdog upholds complaints against Whiskey & Wealth Club

Sahar Nazir
clock 21 January 2026 • 2 min read