Prudential tops as preferred onshore bond provider by advisers

Quilter edges ahead of Canada Life into second place, Defaqto finds

Isabel Baxter
clock • 2 min read

Prudential is "dominating" the onshore provider market with 46% of advisers recommending its bonds to clients, according to Defaqto.

This has increased from 39% in the previous year. Meanwhile, Quilter, Canada Life and Aviva all had the support of approaching 20% of advisers, with Quilter edging ahead of Canada Life into second place this time. The remaining providers had support from around or below 10% of advisers. The withdrawal of Canada Life from the onshore bonds market in January this year presents an opportunity for all providers to increase market share, Defaqto said. Regarding international bond providers, Canada Life International (Isle of Man) remained the most recommended, but with less support this...

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Isabel Baxter
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Isabel Baxter

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