Dynamic Planner CEO: Cost to serve remains advice's 'Achilles heel'

Updates on technology’s firm AI developments

Isabel Baxter
clock • 2 min read

The cost to serve remains the ‘Achilles heel’ of the financial advice profession, delegates heard.

Speaking at its ‘Unlocking Trusted Advice' conference today (10 February), Dynamic Planner CEO Ben Goss spoke on the firm's vision to close the advice gap across the UK. Dynamic Planner has unveiled a series of artificial intelligence (AI), engagement and data upgrades to its digital advice platform, aiming to allow advisers to spend more time with clients and minimise time spent on administration and analysis. "Our vision is simple," Goss told delegates. "Anyone who wants advice should be able to get it and firms should be able to serve any clients they choose to, profitably and comp...

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