Clients are seeking financial reassurance over traditional financial advice, which artificial intelligence (AI) has the ability to provide, according to Multiply.
Speaking at Multiply's ‘Generative AI: The Perfect Sidekick for the Future of Finance?' event yesterday (14 March), co-founder and chief technology officer Mike Curtis highlighted a shift in client preferences, with a growing emphasis on seeking financial reassurance rather than traditional advice. He said that although clients want reassurance from a human being, computers can also offer reassurance. "This is where you come into generative AI," Curtis said. "Generative AI is good at copying human language. It can make conversation. It can ask about your favourite football team and le...
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