Aviva named the preferred platform provider by advisers

Quilter remains in second place followed by AJ Bell and Transact

Isabel Baxter
clock • 1 min read

Aviva has remained the preferred platform provider by advisers with 29% placing it in their top three choices, Defaqto has found.

Defaqto's annual Platform Service Review for 2024 found the top ten preferred platform providers were: Aviva (29%); Quilter (27%); AJ Bell (26%); Transact (22%); Fidelity Adviser Solutions (21%); Aegon Platform (11%); Abrdn (for Wrap) and Aegon Retirement Choices at 10%; Abrdn Elevate and Novia Financial at 9%. AJ Bell climbed one place moving into third position and Transact moved up to fourth place. Whilst Fidelity Adviser Solutions dropped two places, from third to fifth this year. Hubwise Securities (6%) and Wealthtime (3%) also saw their positions drop, falling out of the top 10 pre...

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