Royal London retains top pension provider position in adviser vote

Mutual comes in ahead of Aviva Life & Pensions, Prudential and AJ Bell

Hope Coumbe
clock • 1 min read

Royal London continues to be the pension provider that advisers are placing the most business with, according to Defaqto.

Findings from the researcher's 2024 Pension Service Review report - published today (14 February) shows Royal London has retained its crown from 2022 and also increased its lead ahead of its competition. Aviva Life & Pensions came in as the second most popular option for adviser business in the 12 months to September 2023, with Prudential in third. Providers which had the largest increase in business with advisers in the period were Prudential, Transact, Abrdn, M&G Wealth, and Nucleus. Aegon Retirement Choices, Scottish Widows and LV= were among the providers who recorded the highe...

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