Financial coaching vs advice: Understanding the difference

‘People still call me a financial adviser when I am a coach’

Isabel Baxter
clock • 3 min read

The term ‘financial coach’ is still relatively new to the advice industry and there remains a misunderstanding as to what it is, according to Mind Money Soul founder and podcast host Laura Ann Moore.

The financial coach and financial wellbeing speaker shared her thoughts on a recent NextGen Planners Podcast, as well as the benefits of financial coaching and understanding the emotions behind money. The difference between coaching and advising Moore explained that the main difference is that financial advice is specific and an adviser will recommend financial products for clients to utilise, whereas coaching is more focused on education and giving people the knowledge they need. "Guiding and mentoring to help people grow confidence to make certain decisions," she said. Moore ad...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Azets Wealth Management snaps up regional wealth firm

Azets Wealth Management snaps up regional wealth firm

The firm has acquired Paisley-based Milne Craig

Sahar Nazir
clock 30 August 2024 • 2 min read
Wesleyan looks to grow platform presence

Wesleyan looks to grow platform presence

Product director on a journey to ‘modernise’ With Profits Funds

Sahar Nazir
clock 30 August 2024 • 2 min read
Former Barclays Wealth CEO banned from senior roles by FCA

Former Barclays Wealth CEO banned from senior roles by FCA

Thomas Llewellyn Kalaris deemed ‘not fit to be a senior manager’

Valeria Martinez
clock 28 August 2024 • 2 min read