Three 'well respected' IFA firms eye automated advice via Multiply AI

The firm tells PA it expects a ‘year of growth’ by working with advisers

Sahar Nazir
clock • 1 min read

Three “well respected” advice firms including national Foster Denovo are working with technology consultancy Multiply AI to improve their efficiency through automation, the firm’s chief executive has said.

Speaking to Professional Adviser, Vivek Madlani said that in the last year, the three firms selected the fintech because of its direct-to-consumer experience. Multiply AI specialises in using technology to automate elements of the advice process. "We help advisers create plans, and we provide recommendations around high interest debts, not just pensions and investment. We cover 11 different areas of advice," Madlani explained. "The majority of Multiply's work is with advice firms." Foster Denovo chief operating officer Helen Lovett confirmed last week (18 January) that it selected Mul...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Vulnerability management: Consumer Duty all-important as consolidation continues

Vulnerability management: Consumer Duty all-important as consolidation continues

Will customer vulnerability management take over from AUM in 2025?

Andrew Gething
clock 05 February 2025 • 2 min read
Fairstone expands Scottish footprint with 336 Financial Management deal

Fairstone expands Scottish footprint with 336 Financial Management deal

Marking its 29th acquisition in two years

Sahar Nazir
clock 05 February 2025 • 1 min read
Do academies owe young advisers a better duty of care?

Do academies owe young advisers a better duty of care?

‘They don't prepare them for what's going to come out the other side’

Isabel Baxter
clock 05 February 2025 • 6 min read