Three 'well respected' IFA firms eye automated advice via Multiply AI

Speaking to Professional Adviser, Vivek Madlani said that in the last year, the three firms selected the fintech because of its direct-to-consumer experience. Multiply AI specialises in using technology to automate elements of the advice process. "We help advisers create plans, and we provide recommendations around high interest debts, not just pensions and investment. We cover 11 different areas of advice," Madlani explained. "The majority of Multiply's work is with advice firms." Foster Denovo chief operating officer Helen Lovett confirmed last week (18 January) that it selected Mul...