Advisers now view AI as opportunity for firms rather than a threat

Many think AI could be useful for efficiency and automation

Sahar Nazir
clock • 1 min read

The majority (70%) of financial advisers now view artificial intelligence (AI) technology applications such as ChatGPT as an opportunity rather than a threat to their business, according to Schroders.

The proportion of advisers who think that the development of AI is important to their business has risen to 70% from 57% in May. This is according to the Schroders UK Financial Adviser Pulse Survey 2023 which was conducted among 254 advisers between 20 October and 6 November 2023. Moreover, 85% of advisers said they now anticipate incorporating AI-based technology applications in their advice process in some way in the future, whilst 17% expect to incorporate AI within the next 12 months. The majority (63%) of advisers think AI could be useful for efficiency and automation, whilst ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Feel Good Friday: Aviva launches unified charitable foundation

Feel Good Friday: Aviva launches unified charitable foundation

Grant-giving and donation programmes now under the Aviva Foundation

Professional Adviser
clock 16 January 2026 • 1 min read
Meeting the needs of vulnerable consumers in financial services

Meeting the needs of vulnerable consumers in financial services

'The dynamic nature of vulnerability can make determining who's in scope complicated'

Shriya Patel
clock 14 January 2026 • 4 min read
Ten firms achieved CII Chartered status in second half of 2025

Ten firms achieved CII Chartered status in second half of 2025

Across financial planning and insurance

Jenna Brown
clock 13 January 2026 • 1 min read