Platforms facing 'heaps of adviser demands' in 'challenging market'

Patrick Mill’s top challenge since being Wealthtime CEO has been the market

Sahar Nazir
clock • 3 min read

The “main priority for platforms amid the challenging market is meeting the demands of financial advisers,” according to Wealthtime chief executive Patrick Mill.

Mill became chief executive (CEO) of Wealthtime then known as Novia Financial in 2021 and recently headed up the official rebrand of the group. AnaCap-owned platforms Novia and Wealthtime became unified under a single group following AnaCap's acquisition of Novia in May 2021 - a month before Mill joined as CEO. Speaking to Professional Adviser, Mill said the platform provider's priority is to "provide quality of service" and "align with advisers to make their lives as easy as possible". Mill said he had greater responsibilities since the rebranding and it had been "an exciting time...

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