Advisers struggle to measure full fair value requirements

‘Demonstrating value is the thing that most businesses are struggling with’

Isabel Baxter
clock • 1 min read

Nearly one third (28%) of advice firms do not measure customer satisfaction and fair value, Royal London and The Lang Cat have found.

The ‘Meaning of Value' report which both firms collaborated on showed that although 34% of advice firms included do measure fair value, 28% do not measure customer satisfaction or fair value, 28% responded yes but do not explicitly measure fair value, and 10% responded ‘other'. One pundit quoted in the report said: "Only anecdotally at reviews at present, but looking to implement a measurable survey. We try to measure satisfaction via surveys and reviews, but measuring value is difficult as it is subjective and unique to the individual." Another said: "Demonstrating value, which you a...

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