Focus on 'human' side of advice positive for industry

'AI has its advantages but people want to talk to a person'

Sahar Nazir
clock • 1 min read

The majority (84.6%) of industry professionals agree that the increased focus on the “human” side of advice has been “a good thing” for the perception of the industry.

In this week's PA Asks, industry professionals were asked "Do you think the increased focus on the ‘human' side of advice has been a good thing for the perception of the industry?" A total of 5.1% of those surveyed said they do not agree with the statement, whilst 10.3% said they do not know. One respondent who agreed with the prompt, said that whilst artificial intelligence has its advantages, "people want to talk to a person". They continued: "People want to talk about their feelings, their dreams and their concerns to a person." Another respondent said: "Clients appreciate th...

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