Advice firm Emergenzz launches to boost new adviser diversity

Training those from diverse backgrounds and Gen Z

Jaskeet Briah
clock • 1 min read

A new advice firm specialising in advice-based insurance products including life insurance, critical illness cover, income protection and business protection has secured authorisation by the Financial Conduct Authority (FCA).

Emergenzz Financial Services is a Black-British female-owned company founded by Dr Sheun Oke, who is also chief executive of the business, and will work towards training the new generation of financial advisers, with a specific focus on those from diverse backgrounds and Generation Z (those born between 1997 and 2009). By gathering advisers with "unique perspectives and experiences", the company aims to provide personalised and relatable guidance to its clients, Oke detailed. "This Black History Month, the company renews its commitment to serve and empower underserved communities, inc...

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