Advice firm Emergenzz launches to boost new adviser diversity

Training those from diverse backgrounds and Gen Z

Jaskeet Briah
clock • 1 min read

A new advice firm specialising in advice-based insurance products including life insurance, critical illness cover, income protection and business protection has secured authorisation by the Financial Conduct Authority (FCA).

Emergenzz Financial Services is a Black-British female-owned company founded by Dr Sheun Oke, who is also chief executive of the business, and will work towards training the new generation of financial advisers, with a specific focus on those from diverse backgrounds and Generation Z (those born between 1997 and 2009). By gathering advisers with "unique perspectives and experiences", the company aims to provide personalised and relatable guidance to its clients, Oke detailed. "This Black History Month, the company renews its commitment to serve and empower underserved communities, inc...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Feel Good Friday: Quilter pledges £3m towards financial education

Feel Good Friday: Quilter pledges £3m towards financial education

Alongside £1m in grants supporting charities

Professional Adviser
clock 13 February 2026 • 1 min read
Brits unlikely to see IFAs despite Budget impact

Brits unlikely to see IFAs despite Budget impact

Just 19% were likely to seek advice, Continuum finds

Isabel Baxter
clock 12 February 2026 • 3 min read
Treasury consults on AR regime adding further FCA and FOS permissions

Treasury consults on AR regime adding further FCA and FOS permissions

Amid concerns about consumer harm and weaknesses in oversight

Isabel Baxter
clock 12 February 2026 • 3 min read