PA360 North: Advisers 'doing an excellent job' against client cautions

Speaking at PA360 North yesterday (4 October), head of multi-asset funds John Roe revealed the findings of an LGIM survey designed to establish patterns in behavioural bias and the effect on decision-making. In the behavioural bias survey, people were asked questions such as whether would they rather win £10m than lose £9m or just win £1m. Overwhelmingly, Roe noted savers would prefer to have won £1m due to a natural risk-aversion when faced with a decision. The same logic applied when people were asked whether they would take the option of flipping a coin in a scenario where one s...