Investors turn to financial advisers as risk appetite grows

Advisers are the ‘go-to’ source for investment advice

Isabel Baxter
clock • 1 min read

Investors are increasingly relying on financial advisers when making investment decisions, according to research from Avaloq.

According to the study conducted among 3,000 investors across six European and Asian markets, more than half (53%) consult industry professionals when making investment decisions, a rise of nine percentage points since 2022. Financial advisers are the "go-to" source for investment advice, followed by news articles cited by 46%, up three percentage points since 2022. Meanwhile, the study revealed investors are less likely to look to their friends and family when deciding how and what to invest in, with just a third (33%) relying on them for advice compared to 35% in 2022.  Investors...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Education minister: Student loan repayment threshold freeze did not break the system

Education minister: Student loan repayment threshold freeze did not break the system

‘These are design choices we have inherited’

Sophia Panayi
clock 11 June 2026 • 3 min read
WIFA entry tips from the judges: Insight into what makes a standout entry

WIFA entry tips from the judges: Insight into what makes a standout entry

Gillian Hepburn and Sam Slator in the studio

Professional Adviser
clock 10 June 2026 • 1 min read
Small firms to file accounts with Companies House from 2028

Small firms to file accounts with Companies House from 2028

Must file profit and loss accounts but can opt out of publication

Sophia Panayi
clock 10 June 2026 • 2 min read