Investors turn to financial advisers as risk appetite grows

Advisers are the ‘go-to’ source for investment advice

Isabel Baxter
clock • 1 min read

Investors are increasingly relying on financial advisers when making investment decisions, according to research from Avaloq.

According to the study conducted among 3,000 investors across six European and Asian markets, more than half (53%) consult industry professionals when making investment decisions, a rise of nine percentage points since 2022. Financial advisers are the "go-to" source for investment advice, followed by news articles cited by 46%, up three percentage points since 2022. Meanwhile, the study revealed investors are less likely to look to their friends and family when deciding how and what to invest in, with just a third (33%) relying on them for advice compared to 35% in 2022.  Investors...

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