Advisers need to 'focus on relationships not transactions' to thrive

Advisers have been called to ‘change with the times’ in a new report

Sahar Nazir
clock • 1 min read

Advice firms need to “focus on relationships, not transactions”, according to Simplify Consulting.

The firm's co-founder and director Carl Woodward said advisers want to "change with the times" but will need to focus on relationships to thrive. He said wealth management staff "will need new skills" to support the deployment of more technology. The call for new skills has come after a report suggested an increase in client demand for multi-channel relationships. The firm's whitepaper, Making waves: exploring the future of wealth operations, included research conducted among 250 wealth management investors. It found that the majority (95%) of clients prefer human interactions over ma...

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