Advisers need to 'focus on relationships not transactions' to thrive

Advisers have been called to ‘change with the times’ in a new report

Sahar Nazir
clock • 1 min read

Advice firms need to “focus on relationships, not transactions”, according to Simplify Consulting.

The firm's co-founder and director Carl Woodward said advisers want to "change with the times" but will need to focus on relationships to thrive. He said wealth management staff "will need new skills" to support the deployment of more technology. The call for new skills has come after a report suggested an increase in client demand for multi-channel relationships. The firm's whitepaper, Making waves: exploring the future of wealth operations, included research conducted among 250 wealth management investors. It found that the majority (95%) of clients prefer human interactions over ma...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Government's FOS reforms 'a mixed bag'

Government's FOS reforms 'a mixed bag'

Some changes appear to be ‘lacking in any substance,’ commentators say

Isabel Baxter
clock 16 July 2025 • 4 min read
PA360 North: First speakers revealed!

PA360 North: First speakers revealed!

Event returns to Warrington later this year

Professional Adviser
clock 16 July 2025 • 1 min read
FCA fines Barclays £42m over anti-money laundering failings linked to WealthTek

FCA fines Barclays £42m over anti-money laundering failings linked to WealthTek

Bank accused of missing basic due diligence checks as £34m was deposited into WealthTek client account

Sahar Nazir
clock 16 July 2025 • 2 min read