FCA unveils enhanced screening checks for financial adverts

Approvals for unregulated firms will be required

Cristian Angeloni
clock • 2 min read

Companies approving financial marketing for unregulated firms will face an additional range of checks from the Financial Conduct Authority (FCA).

The regulator revealed today (12 September) it will introduce enhanced controls on such businesses to ensure regulated firms and their professionals have the "necessary skills and expertise to approve adverts". Prior to this, FCA-authorised companies were able to approve promotions on behalf of unregulated firms. However, the watchdog noted the practice has caused harm to end investors in the past, as at times, the regulated businesses did not understand the promotions they were approving, resulting in unclear, unfair and/or misleading adverts. As a result, if regulated companies w...

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