Annuities 'back in fashion' as Canada Life invests in technology

The firm's half-year results found that sales of annuities surged by 100%

Sahar Nazir
clock • 1 min read

Canada Life has revealed plans to invest in technology after it said annuities “are back in fashion”.

The firm said "everybody needs to use the technology" after sales of annuities in the first half of 2023 surpassed their highest levels since the introduction of pension freedoms. "The increase in popularity of annuities is largely due to increased interest rates and yields, but also the demand for guaranteed income in these uncertain times," retirement income director Nick Flynn said. "We view that this environment will continue for some period ahead, so we will increase and develop our teams to suit the economic environment.  This scale up firmly supports the direction of travel for...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advice firms report that around four in ten clients are vulnerable - MorganAsh

Advice firms report that around four in ten clients are vulnerable - MorganAsh

Data from the MorganAsh Resilience System

Jaskeet Briah
clock 28 May 2026 • 2 min read
Student loans present 'almost impossible' financial planning question

Student loans present 'almost impossible' financial planning question

To be a 'burden' for years to come, advisers say

Sophia Panayi
clock 28 May 2026 • 5 min read
Advice consolidation: Reputation, regulation and a transforming market

Advice consolidation: Reputation, regulation and a transforming market

Growth alone is no longer enough

Isabel Baxter
clock 27 May 2026 • 5 min read