Decline in face-to-face advice 'has implications' for platforms

The demand for face-to-face advice expected to drop further this year

Sahar Nazir
clock • 1 min read

The decline in the number of clients demanding face-to-face meetings has implications for platforms, Aviva head of adviser platform Al Ward has warned.

Speaking to Professional Adviser, Ward said Aviva has witnessed a drop in the number of clients demanding face-to-face advice since January. "The reduction in face-to-face meetings does not affect advisers, but it does have implications for platforms," Ward said. "It will drive challenges for clients," he warned. "The cost of advice is increasing." He said he expects the demand to drop further this year as a result of the Consumer Duty regulation. Ward added that clients that only want face-to-face meetings may reduce the pool for platforms. The reduced number of clients seeking ad...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

'Nobody is big enough not to be bought'

'Nobody is big enough not to be bought'

Roderic Rennison on the future of deals in the advice industry

Isabel Baxter
clock 20 March 2026 • 1 min read
PA Awards 2026: Photos from the night

PA Awards 2026: Photos from the night

Celebrating the advice profession's best

Professional Adviser
clock 20 March 2026 • 1 min read
Feel Good Friday: PA Awards attendees raise £15,000 for Go Beyond

Feel Good Friday: PA Awards attendees raise £15,000 for Go Beyond

Best amount ever raised

Professional Adviser
clock 20 March 2026 • 1 min read