Advisers must focus costs on 'human services' not digital shift

Delegates told to prioritise face-to-face client interaction over digital spend

Sahar Nazir
clock • 1 min read

Advisers should be focusing their costs and business spending on “human services” over digitalisation of the advice process as clients demand more face-to-face interactions.

Speaking at The Investing and Saving Alliance's Big Picture Conference 2023 yesterday (21 June), HSBC UK head of transactional wealth and insurance Felicity Sherman and Moneybox chief operating officer Karen Kerrigan discussed the demand for human interaction in the face of an ever-increasing shift to digital transactions, including in the advice space. Kerrigan said digital transformation in advice is nothing new: "It is not about digital transformation, instead it is about digital creation. "We are seeing people investing more post-Covid. Investing is very hot and topical right now,...

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Sahar Nazir
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Sahar Nazir

News Editor at Professional Adviser

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