A look at the challenges for the LGBT community working with advisers

Advisers can have ‘confidence to ask the right questions’ in the right way

Hope William-Smith
clock • 1 min read

Advisers having the confidence to ask questions in the right way is a major catalyst for ensuring individuals in the LGBTQ+ community come on board as clients, St James’s Place (SJP) has said.

The advice giant's LGBTQ+ network chair Emma Palethorpe said coming out to a financial adviser could be a challenge for prospective clients, who are likely to feel misunderstood. This in turn could have a knock-on effect on whether the individual ever seeks advice, she explained. "It can be challenging and might make people reluctant - it's that fear of not being accepted," she said. "A financial adviser does not necessarily have to understand all the issues, but it helps if they understand some of them." LGBT Great founder and managing director Matt Cameron said there has been "a ...

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