Do you have clients that are farmers? 43% are on the hunt for advice

Farmers ‘more likely than non-agricultural workers’ to seek advice

Hope William-Smith
clock • 2 min read

Almost half (43%) of farmers are planning to seek financial advice in the next six months, new research from NFU Mutual finds.

The mutual's Spring 2023 bi-annual investor sentiment survey noted farmers and agricultural workers are "more likely than non-farmers" to seek advice owing to both their likely ‘non-traditional' pattern of retirement and the current economic environment in the UK. "Although farmers often do not retire in the traditional sense, many invest in pensions to provide an independent source of income to make it easier to hand over more of the day-to-day management of the farm to the younger generation," Chartered financial planner Sean McCann explained. "Some may want to access their pension ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

In Accord launches advice firm client investment 'badge' initiative

In Accord launches advice firm client investment 'badge' initiative

To demonstrate commitment to understanding client needs

Laura Purkess
clock 17 February 2026 • 2 min read
Feel Good Friday: Quilter pledges £3m towards financial education

Feel Good Friday: Quilter pledges £3m towards financial education

Alongside £1m in grants supporting charities

Professional Adviser
clock 13 February 2026 • 1 min read
Brits unlikely to see IFAs despite Budget impact

Brits unlikely to see IFAs despite Budget impact

Just 19% were likely to seek advice, Continuum finds

Isabel Baxter
clock 12 February 2026 • 3 min read