Consumer Duty could fall short in promise to attract new clients

The FCA’s new regulation could widen the advice gap, John Porteous says

Sahar Nazir
clock • 1 min read

Consumer Duty will not attract new clients into advice firms, according to Charles Stanley managing director John Porteous.

Speaking to Professional Adviser, Porteous said the Financial Conduct Authority's (FCA) new regulation will instead widen the advice gap. Despite the FCA telling firms last month (10 May) that the new regulation should help advice firms to attract new clients as well as boost client retention, Porteous said he does not expect it to drive customer numbers. "There is a real risk around a widening advice gap on what then becomes a question of ‘what can we do to improve innovation and reduce propositional friction?'" he said. "Firms need to think about whether the new regulation is goi...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Feel Good Friday: Continuum adviser to run London Marathon for hospice charity

Feel Good Friday: Continuum adviser to run London Marathon for hospice charity

Mike Jarrett will raise funds for St Peter’s Hospice

Professional Adviser
clock 27 February 2026 • 1 min read
One in five adults have made panic-driven financial decisions

One in five adults have made panic-driven financial decisions

Link between financial education and levels of anxiety

Jaskeet Briah
clock 25 February 2026 • 1 min read
Who really owns the digital client relationship? From ownership to orchestration

Who really owns the digital client relationship? From ownership to orchestration

The battle for the digital layer

Tessa Lee
clock 23 February 2026 • 5 min read