Novia founder co-lauches new firm focussed on low-value clients

Hundreds and Thousands looks to answer a key Consumer Duty question

Hope William-Smith
clock • 1 min read

A new advice firm which looks to service lower-value clients with straightforward needs and then pass them back to an originating adviser when they accumulate more wealth has officially launched.

Hundreds and Thousands is looking to target the question of how to service lower-value clients effectively as posed by Consumer Duty regulations. It has been co-founded by Novia and Copia founder and director Paul Boston, who was most recently a director at Wychfield Associates. Target clients for the new firm are those that normally fall outside the regular adviser target market and therefore fall into the advice gap. "Too many clients that our industry views as ‘low value' are being locked out of the financial advice process, even though they are the ones who, arguably, require i...

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