Retirement advice demand driven by market volatility

Cost of living crisis and market volatility fuelled demand for advice

Jasmine Urquhart
clock • 3 min read

The cost of living crisis and market volatility is behind an increase in demand for retirement advice, Aegon has found.

The firm's fifth Managing Lifetime Wealth report - in collaboration with NextWealth - found retirement advice accounted for 58% of advised assets in 2023, up from 55% last year. The research looked at data from 221 financial planners, 209 consumers, and 20 interviews in November and December 2022. Advisers said they expected the share of their retirement advice assets to rise to 62% over the next three years. The report also found the majority (57%) of advisers thought the current economic environment would increase demand further. Furthermore, 75% said the economic situation over the...

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