WestBridge completes Rowanmoor SSAS book purchase

Rebrands to WBR Group to 'reflect the larger organisation'

Ayesha Venkataraman
clock • 2 min read

WestBridge Group has completed the acquisition of Rowanmoor’s 3,500-strong small self-administered scheme (SSAS) book for an undisclosed sum.

Rowanmoor went bust in September following a series of Financial Ombudsman Services complaints linked to high-risk investments. Last month, WestBridge announced its decision to acquire Rowanmoor's SSAS book, while its self-invested personal pension (SIPP) and family trust business (FTB) was taken over by provider Alltrust. At the time, WestBridge said this SASS book acquisition was part of its broader growth strategy and followed the purchase of James Hay's SSAS book in March 2021. WestBridge has also announced a rebrand of the business to WBR Group to "reflect the larger organisation...

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