Hybrid platform to tackle advice gap with automated planning

Advisers enabled to ‘jump in’ and help clients during planning process

Julia Bahr
clock • 2 min read

First Wealth founder Anthony Villis has launched hybrid-advice platform Open Advice to address the advice gap by making financial planning and investments more accessible and remove bias in advice.

The software will look to automate some of the planning journey, using data and algorithms to suggest best advice based on probability of outcome, according to Villis "This is the next step in evidence based financial planning," he said. "The technology has been built to help advisers engage effectively with existing clients and start to build relationships with the next generation of clients." Villis explained that the idea was to build "something that looks like Nutmeg or Money Farm", which advisers can white label. "But with the ability to jump in and help clients with planning ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Sentiment on the rise but 'calm may not last' as Budget looms

Sentiment on the rise but 'calm may not last' as Budget looms

According to Dynamic Planner’s Financial Happiness Index

Sophia Panayi
clock 06 October 2026 • 2 min read
SJP adviser academy welcomes 200 graduates

SJP adviser academy welcomes 200 graduates

Graduation ceremony held on Friday

Sophia Panayi
clock 05 October 2026 • 2 min read
Feel Good Friday: EQ Investors team completes 17.5-mile charity walk

Feel Good Friday: EQ Investors team completes 17.5-mile charity walk

For Carney’s Community

Professional Adviser
clock 02 October 2026 • 1 min read