First Wealth founder Anthony Villis has launched hybrid-advice platform Open Advice to address the advice gap by making financial planning and investments more accessible and remove bias in advice.
The software will look to automate some of the planning journey, using data and algorithms to suggest best advice based on probability of outcome, according to Villis "This is the next step in evidence based financial planning," he said. "The technology has been built to help advisers engage effectively with existing clients and start to build relationships with the next generation of clients." Villis explained that the idea was to build "something that looks like Nutmeg or Money Farm", which advisers can white label. "But with the ability to jump in and help clients with planning ...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
