Penfold hires team to launch adviser portal and service

Specialists to tackle advisers’ ‘frustration at sector’s slow adoption of tech’

Julia Bahr
clock • 2 min read

Digital pensions provider Penfold has introduced an adviser portal and service for business advisers including accountants, payroll bureaus, IFAs and employee benefit consultants.

To launch the new service and to outreach to accountancy and payroll bureaus, the firm has recruited a specialist team. Steve Ayers, who previously led private banking at Lloyds Banking Group before supporting the launch of Smart Pension, was joined by Terry Kemp, previously at Creative Benefits and Smart Pension and also Michael Groves who formerly worked at both Smart Pension and digital pension provider Cushon. The Penfold portal and accompanying service hopes to streamline and simplify the process of managing pension schemes on behalf of small- and medium-sized businesses and the fir...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Why psychological factors are critical for targeted support's success

Why psychological factors are critical for targeted support's success

Hidden diversity within segments

Greg B Davies
clock 14 November 2025 • 4 min read
Pre-Budget panic has 'got worse' with the current government

Pre-Budget panic has 'got worse' with the current government

‘Over the years the rumours have become more sensational’

Isabel Baxter
clock 14 November 2025 • 2 min read
Women in Financial Advice Awards 2025: Best pictures from the night

Women in Financial Advice Awards 2025: Best pictures from the night

Celebrating the best women in the industry

Professional Adviser
clock 14 November 2025 • 1 min read