Advisers have an excellent opportunity to attract and retain female clients in the years ahead, but talent diversification will be key, writes Ruth Handcock
In the world of professional sports, whether football, rugby or cricket, it is widely assumed that growth and success will come from reaching new geographic markets. But this assumption is ignoring an opportunity nearer to home and closer to their existing fanbase: women's sports. Figures abound on the possibilities, including a record number of 33 million UK viewers watching women's sport in 2021 and a forecast that the value of the market could treble by 2030. There is a similar dynamic at play in the world of financial advice. Everyone is acutely aware that we are on the precipice of ...
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