Sesame Bankhall launches 'protection pledge' campaign

To boost protection take-up

Hemma Visavadia
clock • 1 min read

Sesame Bankhall Group (Sesame) has launched a new campaign aimed at improving the financial resilience of UK households and helping financial advisers access support on protection.

As part of the pledge, Sesame is calling on advisers to sign up and commit to talking about protection with every client they advise. In return, the network said it will offer advisers access to support from its in-house experts, alongside providers, to help ensure protection is part of every client conversation. Financial advisers who are interested in signing the protection pledge can access content including articles, podcasts and webinars covering an array of sales skills, objection handling, plan into trust writing and more. A host of protection insurance provides have agreed ...

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