Sesame Bankhall launches 'protection pledge' campaign

To boost protection take-up

Hemma Visavadia
clock • 1 min read

Sesame Bankhall Group (Sesame) has launched a new campaign aimed at improving the financial resilience of UK households and helping financial advisers access support on protection.

As part of the pledge, Sesame is calling on advisers to sign up and commit to talking about protection with every client they advise. In return, the network said it will offer advisers access to support from its in-house experts, alongside providers, to help ensure protection is part of every client conversation. Financial advisers who are interested in signing the protection pledge can access content including articles, podcasts and webinars covering an array of sales skills, objection handling, plan into trust writing and more. A host of protection insurance provides have agreed ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Consumer Duty: Two years on – the protection impact

Consumer Duty: Two years on – the protection impact

Impact on the market and next steps

Jaskeet Briah
clock 01 August 2025 • 5 min read
Alcohol, Britain, one night stands and smartwatches… what does Gen Z really think?

Alcohol, Britain, one night stands and smartwatches… what does Gen Z really think?

'Listening to younger people is as refreshing as it is challenging. But ignoring it isn't an option'

Kevin Carr
clock 24 July 2025 • 4 min read
Group life cover excluded from IHT liability

Group life cover excluded from IHT liability

HMRC decision on protection and inheritance tax

Cameron Roberts
clock 23 July 2025 • 2 min read