Novia and Wealthtime to rebrand as single group

‘A new digital era for platforms’

Ayesha Venkataraman
clock • 2 min read

Anacap-owned platforms Novia and Wealthtime are to be unified under a single group brand Wealthtime, which will come into effect in the second half of the year.

In May last year, private equity firm AnaCap acquired Novia for an undisclosed fee, and the decision to rebrand is the final stage of a strategic review spurred by that purchase, the company said. Following this acquisition, long-time Novia CEO Bill Vasilieff was replaced in the role by Patrick Mill, who joined the firm from Wealthtime, where he has been CEO since AnaCap acquired the firm in December 2019. The rebrand, which will come into effect in the second half of the year, will see both platforms under his helm, led by his new executive team. Mill said that the group had undergon...

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