Aviva's Doug Brown: We've done our homework on Succession culture

Bought IFA consolidator for £385m

Jenna Brown
clock • 3 min read
Doug Brown: "Culture is extremely important. We have done a lot of due diligence. We are extremely pleased with the management team."
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Doug Brown: "Culture is extremely important. We have done a lot of due diligence. We are extremely pleased with the management team."

Aviva’s £385m purchase of national IFA Succession Wealth, which has more than 200 advisers, is a good fit both in terms of scale and culture, according to UK & Ireland Life CEO Doug Brown.

Speaking to PA on Wednesday (2 March) after the deal was announced, Brown said considerable due diligence had been carried out and he was "extremely pleased" with the management team at Succession....

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