LV= partners with Embark in platform deal

Easy access to smoothed managed funds

Julia Bahr
clock • 3 min read

LV= and Embark Group are set to introduce an LV= branded service that will allow advisers to trade the provider's smoothed managed investment fund (SMF) range on Embark’s platform technology.

The LV= branded service option is expected to be ready for launch in the second half of 2022, the firm revealed. It will be accessible through an upgraded online adviser portal, integrated into one service alongside LV='s current self-invested personal pension (SIPP). Direct access for advisers' customers available through LV='s new digital ‘My LV=' portal will also be supported. Advisers will benefit from Embark's full investment transactional functionality with a choice of SIPP, ISA and general investment account wrappers. They will have easy access to investing into the smoothed...

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