SJP begins rebrand with new logos

SJP said its goal with the logo was for its brand to reflect a "personal, empathic, confident and contemporary" financial advice firm. On the firm's website detailing the changes, Andrew Croft, chief executive at SJP, said: "The changes express our robust heritage and reflect our strengths as an inclusive, responsible, and contemporary business. As you start to see our new look, I hope you feel as optimistic as I do." It said over the next year it will be phasing in its new look, from its annual wealth statement and The Investor magazine to its website and social media feeds. Th...