Dispelling the protection 'elephant in the room' for wealth advisers

Income Protection Awareness Week

John Brazier
clock • 5 min read

The third day of the IPTF’s Income Protection Awareness Week (IPAW) focused on how wealth advisers can remove misconceptions about income protection (IP) among both clients and their own industry.

Following on from yesterday's focus on how to reframe the mortgage protection conversation to better promote IP, today's (22 September) presentations and discussions turned to how wealth advisers can also do their part to help protection client incomes and grow the IP market. While mortgage advisers are more likely to be familiar with IP, even if they do not currently promote the product to their clients, this is probably not the case for wealth managers and advisers, who are more focused on asset growth and retirement planning. As such, there are a number of misconceptions and object...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Let's talk 'triple shock': Why the protection gap starts with three dangerous assumptions

Let's talk 'triple shock': Why the protection gap starts with three dangerous assumptions

Three assumptions keeping the protection gap alive

Graham Singleton
clock 28 July 2026 • 5 min read
 'The protection gap will not close itself, and now there are no excuses'

'The protection gap will not close itself, and now there are no excuses'

'Let’s work together'

Paul Yates
clock 21 July 2026 • 3 min read
Price comparison impacting consumer understanding

Price comparison impacting consumer understanding

BIBA, ABI and Fairer Finance

Cameron Roberts
clock 25 June 2026 • 2 min read