One in two young people not sure where to find financial advisers

Young people value financial advice but struggle to gain access

John Brazier
clock • 2 min read

Younger people recognise the value of securing financial advice but about half do not know how to find an adviser, according to research from Scottish Widows shared exclusively with Professional Adviser's sister publication COVER.

This is according to a survey conduced among 2,000 UK adults by Yonder on behalf of Scottish Widows. Three in four (72%) of respondents believe that getting financial advice is important, rising to three in four (81%) among those aged 18-34 and young families. Of those that have secured financial advice, around half of respondents said that feel "confident" (46%) and "more comfortable" (41%) in their financial position. However, more than one in three (35%) of people are "not quite sure" where they should start looking for financial advice. Of more concern, this rises to 51% of you...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

One in five consider financial advice to deal with turbulent times

One in five consider financial advice to deal with turbulent times

Almost a fifth of people are newly considering getting financial advice to help them feel more confident amid a less predictable, more uncertain world, according to research.

clock 03 February 2026 • 3 min read
Firm owners 'facing pressure' to make technology decisions

Firm owners 'facing pressure' to make technology decisions

‘AI is framed as something that will change everything’

Sahar Nazir
clock 30 January 2026 • 3 min read

Advisers urged to consider clients' 'trust state' and establish credibility early

‘Trust is built in moments of uncertainty, not certainty’

Isabel Baxter
clock 30 January 2026 • 3 min read