Google clamps down on financial services adverts with new policy

Effective 30 August

Sophie King
clock • 3 min read

Google has begun to clamp down on financial services advertisements by introducing a new verification policy.

In a message sent to advertisers on Wednesday (30 June), Google said it would be updating its policy by introducing new verification requirements for financial services advertisers targeting the UK.  Adverts related to the following categories will not be considered financial services for the purposes of this policy, but are still required to comply with all other Google Ads policies: Products in scope of our debt services policy Products in scope of our complex speculative financial products policy: contracts for difference, rolling spot forex, financial spread betting. Ads for t...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Professional Adviser's flagship conference PA360 returns for 2026

Professional Adviser's flagship conference PA360 returns for 2026

PA360: Actionable insights – Smarter Outcomes open for adviser registrations

Professional Adviser
clock 05 December 2025 • 1 min read
Feel Good Friday: One Four Nine Wealth hosts charity blood drive

Feel Good Friday: One Four Nine Wealth hosts charity blood drive

In support of the Scottish National Blood Transfusion Service

Professional Adviser
clock 05 December 2025 • 1 min read
Nici Audhlam-Gardiner: Wider basic advice adoption could shrink advice gap

Nici Audhlam-Gardiner: Wider basic advice adoption could shrink advice gap

'There is no need to reinvent the wheel here'

Nici Audhlam-Gardiner
clock 04 December 2025 • 4 min read