Google clamps down on financial services adverts with new policy

Effective 30 August

Sophie King
clock • 3 min read

Google has begun to clamp down on financial services advertisements by introducing a new verification policy.

In a message sent to advertisers on Wednesday (30 June), Google said it would be updating its policy by introducing new verification requirements for financial services advertisers targeting the UK.  Adverts related to the following categories will not be considered financial services for the purposes of this policy, but are still required to comply with all other Google Ads policies: Products in scope of our debt services policy Products in scope of our complex speculative financial products policy: contracts for difference, rolling spot forex, financial spread betting. Ads for t...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

In Accord launches advice firm client investment 'badge' initiative

In Accord launches advice firm client investment 'badge' initiative

To demonstrate commitment to understanding client needs

Laura Purkess
clock 17 February 2026 • 2 min read
Feel Good Friday: Quilter pledges £3m towards financial education

Feel Good Friday: Quilter pledges £3m towards financial education

Alongside £1m in grants supporting charities

Professional Adviser
clock 13 February 2026 • 1 min read
Brits unlikely to see IFAs despite Budget impact

Brits unlikely to see IFAs despite Budget impact

Just 19% were likely to seek advice, Continuum finds

Isabel Baxter
clock 12 February 2026 • 3 min read