Google clamps down on financial services adverts with new policy

Effective 30 August

Sophie King
clock • 3 min read

Google has begun to clamp down on financial services advertisements by introducing a new verification policy.

In a message sent to advertisers on Wednesday (30 June), Google said it would be updating its policy by introducing new verification requirements for financial services advertisers targeting the UK.  Adverts related to the following categories will not be considered financial services for the purposes of this policy, but are still required to comply with all other Google Ads policies: Products in scope of our debt services policy Products in scope of our complex speculative financial products policy: contracts for difference, rolling spot forex, financial spread betting. Ads for t...

To continue reading this article...

Join Professional Adviser

  • Unlimited access to real-time news, industry insights and market intelligence.
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters.
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection.
  • Members-only access to the editor’s weekly Friday commentary
  • 
 Be the first to hear about our events and awards programmes.

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Rishi Sunak

Sunak's IHT removal rumour sparks cautious optimism

Prime minister ‘refuses’ to comment on government’s plans to scrap IHT

Sahar Nazir
clock 25 September 2023 • 4 min read
Timeline secures £10m funding to double £3bn AUM size

Timeline secures £10m funding to double £3bn AUM size

The MPS provider secures Series B funding for national expansion

Sahar Nazir
clock 25 September 2023 • 1 min read
Client investment value the focus of new Defaqto adviser tool

Client investment value the focus of new Defaqto adviser tool

Consumer Duty compliance central to the development of new offering

Sahar Nazir
clock 25 September 2023 • 1 min read