Google clamps down on financial services adverts with new policy

Effective 30 August

Sophie King
clock • 3 min read

Google has begun to clamp down on financial services advertisements by introducing a new verification policy.

In a message sent to advertisers on Wednesday (30 June), Google said it would be updating its policy by introducing new verification requirements for financial services advertisers targeting the UK.  Adverts related to the following categories will not be considered financial services for the purposes of this policy, but are still required to comply with all other Google Ads policies: Products in scope of our debt services policy Products in scope of our complex speculative financial products policy: contracts for difference, rolling spot forex, financial spread betting. Ads for t...

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