Climate-focused IFA makes final Sky Zero shortlist to win potential £1m funding

If successful, The Path, which was set up in 2019 by ex-St. James's Place (SJP) adviser David Macdonald (pictured) to help savers invest sustainably and help tackle climate change, could get £1m in funding. The Sky Zero initiative was set up by the broadcaster as part of its campaign to be net zero by 2030. It was designed to support brands that are committed to creating environmental behavioural change through TV and advertising. The Path has made the shortlist of 10 firms and is the only IFA on the list. The top five brands will go on to share the £2m pot of media value between them...