The Openwork Partnership launches TV advert on value of advice

The value of financial advice

Tom Ellis
clock • 1 min read

The Openwork Partnership has launched an advertising campaign, which includes a TV advert, focusing on the value of financial advice.

The advertising campaign will include the partnership's new brand slogan: 'For us, financial advice is personal.' The television advert will be voiced-over by Eastenders and The Bill actor Lucy Speed and has been created in order to "underline how memories, trust, relationships, and key life events, such as a home of your own, can matter more than money", the advice giant said. It will also encourage people to search for an Openwork adviser using its own search tool.  The campaign, which will feature the advert on national television, will include national newspaper and digital advert...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Andrew Goodwin: It's time for advisers to think differently about innovation

Andrew Goodwin: It's time for advisers to think differently about innovation

'Ours is still a profession that rightly places enormous emphasis on the human touch, relationships and trust'

Andrew Goodwin
clock 04 July 2025 • 4 min read
Altus' Holford urges advisers to reframe concept of advice gap

Altus' Holford urges advisers to reframe concept of advice gap

Traditional models of value, service and delivery are being challenged

Sahar Nazir
clock 04 July 2025 • 2 min read
PA Asks: Do you keep in touch with clients when on holiday?

PA Asks: Do you keep in touch with clients when on holiday?

Plus, targeted support worries and BDMs

Professional Adviser
clock 04 July 2025 • 1 min read