The Openwork Partnership launches TV advert on value of advice

The value of financial advice

Tom Ellis
clock • 1 min read

The Openwork Partnership has launched an advertising campaign, which includes a TV advert, focusing on the value of financial advice.

The advertising campaign will include the partnership's new brand slogan: 'For us, financial advice is personal.' The television advert will be voiced-over by Eastenders and The Bill actor Lucy Speed and has been created in order to "underline how memories, trust, relationships, and key life events, such as a home of your own, can matter more than money", the advice giant said. It will also encourage people to search for an Openwork adviser using its own search tool.  The campaign, which will feature the advert on national television, will include national newspaper and digital advert...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Professional Adviser TV: IHT 'uncertainty' and a pigeon hole warning

Professional Adviser TV: IHT 'uncertainty' and a pigeon hole warning

Key message is ‘not to panic’

Professional Adviser
clock 15 August 2025 • 1 min read
Titan Wealth losses widen to £44.7m following acquisition costs

Titan Wealth losses widen to £44.7m following acquisition costs

Revenues climb 44% to £77.4m as group continues expansion drive

Sahar Nazir
clock 15 August 2025 • 2 min read
Feel Good Friday: Benchmark encourages young people to foster financial literacy

Feel Good Friday: Benchmark encourages young people to foster financial literacy

Wesley Harrison shares ‘guide to talking about money’

Professional Adviser
clock 15 August 2025 • 1 min read