Advisers promoting IP but conversion rates remain low - IPTF

IPTF adviser survey

John Brazier
clock • 3 min read
Advisers promoting IP but conversion rates remain low - IPTF

Advisers promoting IP but conversion rates remain low - IPTF

Advisers are struggling to turn conversations around income protection into sales, according to a survey from the Income Protection Taskforce (IPTF).

The survey found that more than half of adviser respondents (57%) said that they recommended income protection (IP) to at least 70% of clients, with around one-in-five (19%) making a recommendation...

To continue reading this article...

Join Professional Adviser


  • Unlimited access to real-time news, industry insights and market intelligence.
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters.
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection.
  • Members-only access to the editor’s weekly Friday commentary
 Be the first to hear about our events and awards programmes.



Already a Professional Adviser member?


More on Income Protection

"Absent employees who have access to support via their workplace group income protection arrangement return to work more successfully and quicker than those who don't" - Zurich's Nick Horner

'One in five' UK businesses lack expertise to manage absence

Zurich research

Adam Saville
clock 04 February 2019 •
Steven Dean: "Where group income protection is in place, rehabilitation consultants actively seek to find workplace adaptations and are vastly experienced in returning employees to the workplace."

Steven Dean: How GIP can aid diversity and productivity

Group income protection

Steven Dean
clock 28 November 2018 •
Legal & General has launched a hub for financial advisers that is dedicated to income protection

L&G launches income protection adviser hub

Benefit calculators, tools and guides

Adam Saville
clock 12 November 2018 •