Advisers promoting IP but conversion rates remain low - IPTF

IPTF adviser survey

John Brazier
clock • 3 min read

Advisers are struggling to turn conversations around income protection into sales, according to a survey from the Income Protection Taskforce (IPTF).

The survey found that more than half of adviser respondents (57%) said that they recommended income protection (IP) to at least 70% of clients, with around one-in-five (19%) making a recommendation to more than 90% of clients. However, despite an encouraging number of conversations taking place, converting discussions to sales remains an obstacle. The IPTF found that three quarters (74%) of advisers reported that less than half of their clients went on to take out an income protection policy. For 21% of these advisers, the figure was less than 10%.  At the other end of the scale, j...

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