Reassured launches protection advisory service

New propositions

John Brazier
clock • 2 min read

Life insurance broker Reassured has launched an advice service to complement its existing direct-to-consumer model.

As part of the company's expansion plans, the new service will be offered through the Reassured Advice subsidiary, alongside its direct offering model that recently surpassed one million customers covered. Former LifeSearch protection advice specialist Amanda Curwood has been appointed to lead Reassured's protection advice proposition. She has been joined by Lucy Brown who will be responsible for handling day-to-day interactions with insurer partners. Brown will report to Phil Jeynes (pictured), who has seen his role at Reassured expand to become director of corporate strategy, respon...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Aviva in high value protection proposition launch

Aviva in high value protection proposition launch

Rising demand for IHT planning

Cameron Roberts
clock 25 August 2026 • 2 min read
Advisers are changing their views on joint life cover

Advisers are changing their views on joint life cover

What represents true value for the client?

Alan Lakey
clock 11 August 2026 • 3 min read
Let's talk 'triple shock': Why the protection gap starts with three dangerous assumptions

Let's talk 'triple shock': Why the protection gap starts with three dangerous assumptions

Three assumptions keeping the protection gap alive

Graham Singleton
clock 28 July 2026 • 5 min read